The Reasons People Become Homeless - 909 Words

The Reasons People Become Homeless The United States is a country of wealth, prosperity, and opportunity, yet a large number of people are still homeless. Many people become homeless or lose their houses for different reasons. In Maryland alone, more than 50,000 people experience homelessness annually (Health Care). Before families or individuals become homeless, they go through a series of devastating occurrences that are mostly unintentional and sudden. Some people become homeless from causes such as a family dispute, divorce, substance abuse, loss of a job, or gambling. While all of these issues and many others are contributing factors in homelessness, anyone can become homeless at any time, and some of the most prominent causes are mental disorders, domestic violence, and financial stress from illness. One of the contributing factors in homelessness is mental illness. In many cases, before people become homeless, a mental illness disorder has occurred, which might result in loss of employment. Between 20 and 25 percent of homeless people in the United States, suffer from mental illness (Quigley). Mental illness is what caused the homelessness of David Pirtle from Phoenix, Arizona, becoming homeless. He was working as a restaurant manager before he began to suffer from schizophrenia disorder. Because of his disorder, he was unable to retain a job. For over a year, Pirtle lived on the streets in Washington, DC. To survive everyday life he resorted to shoplifting amongShow MoreRelatedHomelessness: Who Are The Homeless? Essay835 Words   |  4 Pagesare the homeless? (Final Draft) Many people become homeless because of reasons beyond their control. Some people have lost their jobs and cannot afford to pay for housing. What is homelessness? Homelessness is defined, by The Steward McKinney Homeless Assistance Act of 1987, as someone who do not own their own home or one who can not afford to pay for housing without depriving themselves of essentials needs (as cited by Mind Disorders, par. 1). However, there is a new meaning to homeless today.Read MoreAnnotated Outline Homelessness Essay1592 Words   |  7 PagesOutline 1. Abstract All over America, there are people wandering the streets without a home. These individuals are seen as a crowd, a separate collective existence. They are called the homeless, as if that defines who they are, but we too often neglect to add the unspoken word in that title; people. It seems today that the more fortunate citizens of America who have a roof over their heads have forgotten their innate responsibility to watch over those in this world whom are incapable of caringRead MoreProblem Solution Homelessness Essay1126 Words   |  5 Pagesthe United States and even the world. This problem also affects out local community and even all of us individually. (Daily) A majority of the American people lives paycheck to paycheck, and according to statistics, we are only one or two paychecks away from becoming homeless. While there are many reasons a person or family can become homeless, a majority of those problems come from a lack of income. The job market of today is quickly dwind ling and shows no signs of improvement. This market mixedRead MoreIs Homelessness a Big Problem In America? Essay1097 Words   |  5 PagesEver drove or walked pass a homeless shelter and wondered how so many people got there? According to the American Aid Foundation, â€Å"Seven out of 10 Americans are one paycheck away from being homeless.† Getting a paycheck every two weeks does not mean a person cannot become homeless. Many would think only drug abuse and being poor are the reasons for homeless. There are many other ways to become homeless and for some people it becomes permanent. Many people that are homeless are single with kind, had/haveRead MoreHelping The Homeless Is A Worthy Cause1502 Words   |  7 Pagesacross a homeless person? Do you give them money and try to help them out ? Or do you keep walking by like you saw nothing? Some people, the majority of the time, tend to just walk by without helping, and this is what makes the homeless population relatively large. Many people are affected globally by homelessness, and the population gets larger yearly. Not only does homelessness affect adults, but it also affects teenagers, and sometimes even children. Eventually after people live a homeless lifeRead MoreWhy Do People Become Homelss1750 Words   |  7 PagesM1 ASSIGNMENT WHY PEOPLE BECOME HOMELESS AND WHY IT DOESN’T STOP LAVERNA MOORER ARGOSY UNIVERSITY Abstract This paper is going to present to you why people become homeless and why it does not stop Homelessness is a problem that have getting out of hands because of not addressing the situation on time. The focus is not so much the why but, if it will ever stop. Homelessness is a phenomenon that has so much to address research has been done; it was discover that for our government to concentrateRead MoreReasons People Are Homeless in Malaysia1301 Words   |  6 PagesREASONS PEOPLE ARE HOMELESS IN MALAYSIA Homeless is defined as people who have nowhere to live, and who often live on the streets (Longman Dictionary of Contemporary English, 2008). Almost all countries in the world are facing this phenomenon. However, in Asia there is only one percent of people who are homeless (The U.S. Conference of Mayor, 2001). Do you think people in Malaysia are also homelessness? A 61 year old man, Lim Tian Swee who was mistaken for a beggar had confessed that he was homelessRead MoreHealth Issues Among The Homeless Population1450 Words   |  6 Pagesdiscuss current health issues among the homeless population. The paper will also explore the reasons behind homelessness and the society’s perception. According to the National Coalition for the Homeless an individual experiencing homelessness fall into one of the three categories such as, chronic, transitional or episodic homelessness. Medicine or treatment for homeless individuals seeking medical attention, are not as accessible compared to n on-homeless individuals due to the culture and roughRead MoreHomeless in The United States 1309 Words   |  6 PagesDefinitions of homelessness are defined in different meanings by different people. However, the Stewart B. McKinney Act defines a homeless person as â€Å" one who lacks a fixed permanent nighttime residence or whose nighttime residence is a temporary shelter, welfare hotel, or any public or private place not designed as sleeping accommodations for human beings† (McNamara 1025). It is impossible to find out exactly the number of homeless; however, the researchers can do a study to estimate that number. BasedRead MoreThe Homelessness Of The Homeless888 Words   |  4 Pagesperson wonder what reasons a teenager has become homeless? Teenagers are becoming increasingly homeless because of family situations that are out of control. From thirteen years old to seventeen years old they must feel safe and secure at home. Parents are there to help their children and pr otect them, but they don’t always succeed. Teenagers are unaware of the options they have for getting out of a harmful situation, yet homelessness has its dangers too. There are several reasons a teen may choose

Slavery And The American Civil War - 1626 Words

The United States, which is now perceived as a free country, began as a slave society. Slavery or the legal or economic system under which people are treated as property sprouted in the 1600s when African Americans were brought to Jamestown, Virginia to aid in the production of tobacco. Because we have studied multiple cases dealing with slavery, I was interested in unearthing whether there is a lingering effect today. Slavery was the terrible price that Africans paid to come to America. Europeans turned to African Americans as a cheaper, more plentiful labor source than indentured servants. Slavery was spread through the American colonies, and an estimated 6 to 7 million slaves were imported to the New World during the 18th century alone. America’s westward expansion, along with a growing abolition movement in the North, would provoke a great debate over slavery that would tear the nation apart in the bloody American Civil War (1861-65). Though the Union victory freed the na tion’s 4 million slaves, the legacy of slavery continued to influence American history, from the tumultuous years of Reconstruction (1865-77) to the civil right movement that emerged in the 1960s, a century after emancipation. In my research paper, I will focus on how I believe slavery affected not only African Americans living in that period, but how it has an immense effect on us Americans today. I believe our life today would have been totally different had slavery never occurred, especially forShow MoreRelatedSlavery And The American Civil War948 Words   |  4 Pages Slavery and the American Civil War By Adam Overman History 101 Professor Brett F. Woods June 14th, 2015 The American Civil War is also referred to as the war between the Northern and Southern States or the Rebellion War that began in 1861. Slavery was regarded as the main cause leading to the start of the war, as a high level of discrimination against the African Americans existed upon their arrival in the United States. The African Americans were either sold and traded by the eldersRead MoreSlavery And The American Civil War1125 Words   |  5 PagesSanjani Prodduturu Slavery and Civil War Throughout history, it has been commonly misconceived that slavery and the abolishment of slavery has been the sole cause of the American Civil War. Whereas the institution of slavery has been a major cause of the war, the differences in ideologies and beliefs between the North and the South also play a role in the origins of the Civil War. The origins of the Civil War can also be attributed to the political, economical, social, and cultural differences betweenRead MoreSlavery And The American Civil War3525 Words   |  15 Pagescauses (1800s-1850s) of the American Civil War was Manifest Destiny and the United States acquiring of new territory. As of 1846 the United States had determined the status of slavery in all parts of the U.S. through either state law or the Louisiana Purchase (pg. 378). When the U.S. went to Mexico and gained all new territory, it reopened the controversy over the expansion of slavery. Solutions arose, like the Wilmot Proviso and Free Soil Appeal, which both prohibited slavery in the new territories acquiredRead MoreSlavery And The American Civil War2377 Words   |  10 PagesSlavery has been a part of the United States since the first African slaves were brought to the North American colony of Jamestown, Virginia, in 1619, to aid in the production of crops (Slavery in America, 2014, p. 1). Slavery was practiced throughout the American colonies in the 17th and 18th centuries, and African-American slaves helped build the fiscal grounds of the new nation (Slavery in America, 2014, p. 1). By the mid-1800s, the westward expansion, along with the abolition movement in theRead MoreSlavery Was The American Civil War1403 Words   |  6 PagesSlavery had an enormous impact economically and socially on America in the nineteenth century. First of all, producing and selling cotton affected America’s economy greatly. Secondly, slaves didn’t get paid any recurring fees like most citizens would have. Thirdly, the south was so deeply rooted in agriculture that it limited industrial growth which may have made more profit. Fourth, America’s economy was significantly influenced by the American Civil War, which was instigated because of slaveryRead MoreSlavery and the American Civil War Essay1226 Words   |  5 PagesSlavery â€Å"War is at best barbarism†¦.Its glory is all moonshine†¦.War is hell. (Union General William Tecumseh Sherman) A wise quote by an even wiser man, The Civil War was agreed a â€Å"hell†. For four years (1862-1865) a war was fought between both Northern Union states and Southern Confederate states over the matter of slavery. During this time period many changes were happening in the United States; the election of an anti-slavery president, Southern states trying to secede to become their own independentRead MoreAmerican Antebellum Slavery And The Civil War1949 Words   |  8 Pagesleave out of consideration.† Two key terms to understand when talking about American antebellum slavery. One might put their soul at ease by the enduring thought that southern slaves were treated amicably; however, this is not the truth. Slave holders and their apologist alike wanted their fellow citizens to feel as though their slaves were conditioned to superior treatment and c onditions. Eliding that free black life and slavery were synonymous...This could not be portrayed more inaccurately. Ira BerlinRead MoreSouthern Slavery and the American Civil War Essay1667 Words   |  7 Pageschange in the American system of equality. They fought for the cause they believe in: no one should be excessively wealthier than another person, and every American should have equal economic opportunity. This movement spread throughout the country with people captivated by the exuberance that fills these protests. This same passion that continues to fill these protesters once filled every American. However, in this instance Americans had enthusiastic, but opposing viewpoints about slavery. The NorthRead MoreSlavery as the Cause of the American Civil War Essay1733 Words   |  7 PagesThe American Civil War was the bloodiest military conflict in American history leaving over 500 thousand dead and over 300 thousand wounded (Roark 543-543). One might ask, what caused such internal tension within the most powerful nation in the world? During the nineteenth century, America was an infant nati on, but toppling the entire world with its social, political, and economic innovations. In addition, immigrants were migrating from their native land to live the American dream (Roark 405-407)Read MoreAbraham Lincoln, Slavery and the American Civil War Essay1716 Words   |  7 Pageswill analyze how Abraham Lincolns view on slavery reflected during and after the American Civil War from 1861 to 1865. To analyze exactly how Lincolns position on slavery affected the war overall, this investigation looks at Lincolns moral and religious views as well as his social and political views. Two main sources were used, both dealing with events relevant to his political career and his roots in his career and other important issues including slavery. Lincoln by David Herbert Donald tells a

Guyana Defence Force in National Development Free Essays

string(105) " Force commitment to educating its ranks underscores its efforts to national development in this sector\." THE GUYANA DEFENCE FORCE IN NATIONAL DEVELOPMENT: CIVILIAN-MILITARY RELATIONS – SOME PERSPECTIVES The case for the Guyana Defence Force to be involved in national development is enshrine in the birth of the Force and it is articulated as the third part of the Force’s tripartite role: 1. â€Å"Defend the  territorial integrity  of Guyana. 2. We will write a custom essay sample on Guyana Defence Force in National Development or any similar topic only for you Order Now Assist the civil power in the maintenance of law and order when required to do so. 3. Contribute to the economic development of Guyana. †[1] The question then has to be, how will the Force be most effective in fulfilling this role. This essay contends that good civil-military relations with government and non-government organisations are critical to the successful fulfilment of this role. To demonstrate the relationship between successful national development activities and good civil-military relations, I will examine areas of development the Force can be most effective and show that the level of effectiveness will be driven by the quality civil-military relations in the said area. What then are the areas of development that the Guyana Defence Force can be most effective? The following areas of development were selected because the military role and level of success is easily measureable: 1. Engineering – infrastructural work; road construction, housing projects for low income earners, etc. 2. Health services – medical outreaches; military doctors, dentists providing service in hinterland areas, etc. 3. Education – military personnel both soldiers and civilians are employed as teachers in hinterland areas where there are limited schools, etc. 4. Economic – military personnel being employed on economic projects; such as the establishment of micro-industries, for example, farming. . Administrative – Officers are seconded to administrative positions in government agencies and even the other Services of the Joint Services. 6. Aviation – Augmenting the transportation of people and goods to the hinterland regions. Throughout most of its history the Force has been involved in national development by way of executing engineering projects particularly in the areas of hinterland roads and bridges construction. Also, the construction of low cost housing and airstrip rehabilitation are other areas where the Force participated in engineering works. This commitment to national development by way of executing engineering projects was highlighted in â€Å"Guyana’s Draft Second Development Plan, 1972-1976 which assigned specific responsibilities, to the Engineer Corps, for the construction of hinterland roads and bridges, the upgrading of airstrips and projects such as the rehabilitation of the hydro-electric power station at Tumatumari†[2] The success of the Force involvement in these ventures is commendable, however, the Force was unable to remain committed to such ventures as a single source agency as time progress. This was due to lack of resources; both human and mainly material. Therefore, one can argue that a civil-military relation framework by way of partnership with a government or non-government would have enhanced the Force’s longevity in its commitment to such ventures. This was not lost to the Force administration and is exemplified in the Force’s most recent commitment to engineering projects as detailed in the Stabroek News. â€Å"Five ranks of the Guyana Defence Force (GDF) received keys to new homes at Tuschen Housing Scheme, East Bank Essequibo last week as part of a an ongoing partnership between Habitat for Humanity Guyana; the Ministry of Housing and the army to assist ranks with affordable housing. [3] Noteworthy is the commitment of government or non-government organisations to have such partnerships with the Force in this sector, as detailed in the same article, â€Å"Chairman of the Management Board at Habit for Humanity, Alex Graham remarked that the GDF has the capacity to play an integral role in various aspects of the housing response while pointing out that the army can also help in the building of homes for persons outside the GDF family. †[4] This demonstrates that there is clear recognition by non-government agencies that good civil-military relations are beneficial to both parties. Further the Force will not be required to singlehandedly seek out and forge these partnership. The Force has a rich history of providing medical services to rural and hinterland villages as part of its medical outreaches. The Force has been impressive in its support to national development in this sector by providing free medical and dental care to thousands of Guyanese. This is not surprising since common to most underdeveloped countries is the lack of capacity to provide quality medical services as you move away from the cities and main towns. This is the case in Guyana and its exasperated by our demographics, terrain in hinterland areas and the lack of adequate transportation facilities to hinterland and rural areas. The support by the Force in this sector has continued throughout its existence and remains source of kudos as highlighted in the following excerpt from Stabroek News. â€Å"Close to 200 Upper Berbice River residents benefited from dental and general medical care when a team from the Guyana Defence Force (GDF) Medical Corps hosted an outreach exercise there recently. According to the army, residents said they were grateful for the exercise and expressed the desire for a doctor to visit at least once per year. †[5] The quality and level of success gained in this sector can be improved with better civil-military relations with government and non-government organisation. Similar sentiments in regards to the value of these relations were expressed by the Chief of Staff in his 2011 Command Directive. â€Å"In 2011, I plan to establish statecraft partnerships with the Ministries of Education and Health. †[6] The use of military personnel to augment the efforts of the Ministry of Education to provide education at any level and in any area of the country has not been a feature of the Force for any substantive period. Notwithstanding this, one can argue that the efforts by the Force to educate its ranks directly impacts on national development. Since when members of the Force return to civilian life their level of technical and vocational education will have a direct impact on how they are integrated to the countries labour force. Therefore the Force commitment to educating its ranks underscores its efforts to national development in this sector. You read "Guyana Defence Force in National Development" in category "Papers" However, the efforts of the Force to educate its ranks have had its own challenges. The main challenge was the ability of the Force to establish a system that linked educational development with the evolution of soldier’s careers. â€Å"As part of their promotion standards, soldiers are required to attain specified levels of academic education but these standards had to be waived since no formal means existed for upgrading soldiers’ education. † [7] The importance of good civil-military relations to enhance the Force performance in this sector has been underscored by the recent efforts by the Force in launching of its Academic Education Programme. 8] This coupled with the Career Development Plan[9] and the advent of â€Å"promotion examinations for promotion up to the rank of major†[10], underscores a recognition by the Force that civilian input and to an extent civilian oversight is critical to success in this sector. Also, the aforementioned planned stat ecraft partnership with the Ministry of Education and the fact that Force Education Department is staffed primarily by civilian teachers, establishes the importance of good civil-military relation for the strengthening of the Force’s capacity in this sector. The Force direct involvement in economic activity in support of national development is demonstrated with its involvement in agriculture. The Force Agriculture Corps has the mandate to produce mainly poultry, pork and eggs to augment the Force’s ration requirements. Throughout its history from since the establishment of Agriculture Corps the Force had measured success in this sector. This success is termed measured since in Guyana’s Draft Second Development Plan, 1972-1976, the Force â€Å"was tasked with the development of farms at Onverwagt in Berbice, Butenabu in Mahaicony, Vergenoegen in the Essequibo, and at Garden of Eden in Dememerara. [11] However, presently the Force only has one farm at Garden of Eden in Dememerara. Hence, after existing in excess of three decades the Force Agriculture Corps has not achieved the capacity to provide the Force with its ration requirements of meat, eggs and vegetables. The lack of fulfilment of its potential in this sector can b e attributed to the lack resources; both human and material. The Force performance in this sector can improve via partnerships with government and non-government organisations. The establishment of such civil-military relations will impact positively on the Force performance in this sector. To this end the Force continues to pursue such partnership as demonstrated with the Force involvement in â€Å"the national pig-breeding programme, a joint effort between the Ministry of Agriculture and the Guyana Defence Force†[12]. The Force at various period of its existence seconded mainly officers and in a few cases other ranks to government and non-government organisation. Officers were primarily seconded to administrative positions in government agencies and even the other Services of the Joint Services. This practice helped in National Development by making managerial and administrative skills readily available to beneficiary government agency. The Force involvement in this sector illustrates the value of good civil-military relations both to the Force and the Nation. This is underscore by the fact that military officers have attained high ranking appointments, namely permanent secretary and currently Accountant General at the Ministry of Finance. The Force since its early days of existence played a pivotal in aviation in Guyana. The Force helped in the pioneering efforts in aviation in Guyana. Aviation is arguably the first area where the value of good civil-military relations and the capacity of the Force to positively impact on National Development were demonstrated. [13] However, as the civilian capacity developed in this sector the Force was seen has having a negative impact in the commercial viability of this sector. I am of the view that the deterioration of civil-military relations in this sector helped in fostering this perception of the Force. There remain numerous areas in this sector where the Force, the private sector, and government and non-government organisations can benefit from good relations. No one entity can satisfy the commercial, security and safety requirements for aviation support in Guyana. The wide expanse of hinterland settlements, the limited aircraft and technically trained personnel suggests that there is room for all stake holders to make a positive impact in this sector. The Guyana Defence Force recognises and accepts it has a role to play in National Development. This is exemplified in the many initiatives and projects the Force has been involved throughout its existence primarily in Engineering, Health Services, Education, Economic, Administrative and Aviation Sectors. The question of how the Force will be most effective in fulfilling its role of contributing to National Development has been answered. The Force must embrace partnership with government and non-government agencies in those sectors where we are poised to make an impact on National Development. This pursuit and ultimate realisation of good civil-military relations will enhance the Force capacity to contribute to national development activities. REFERENCES Best G. A. R. (2010) Career Development Plan Guyana Defence Force. Guyana Defence Force Best G. A. R (2011) Chief of Staff Command Directive. Guyana Defence Force Granger D. A. (1975) The new road. Guyana Defence Force. Granger D. A. (2005) A brief history of the Guyana Defence Force. Free Press. Huntington, S. (1957). The soldier and the state: theory and practice of civil-military relations. Cambridge, Belknap Press of Harvard University Press. Johnson, J. (1981). The role of the military in underdeveloped countries. New Jersey, Princeton University. Greenwood Press Reprint . Lehmann, D. (1979). Democracy and development in Latin America: Economics, politics and religion in the post-war period. Temple University Press. Smith, K. A. and Welch, E. C. (1974). Military role and rule. Massachusetts, Duxbury Press,. Tachau, F. (1974). The developing nations (What paths to modernization? ). New York, Dodd, Mead and Co. Thompson W. S. (1983). The third world: Premises of U. S policy. San Francisco: JOS Press. ———————– [1] Granger D. A The New Road A Short History of The Guyana Defence Force – 1966 -1976, 1975 pg 47. [2] Granger D. A A Brief History of the Guyana Defence Force, 2005 pg75. [3] Stabroek News Sunday, June 15, 2008. 4] Stabroek News Sunday, June 15, 2008. [5] Stabroek News Tuesday, August 17, 2010. [6] Best G. A. R Chief of Staff Command Directive 2011, pg 22. [7] [8] Stabroek News Saturday, April 10, 2010. [9] Best G. A. R Career Development Plan Guyana Defence Force, 2010 pg17. [10] Best G. A. R Chief of Staff Command Directive 2011, pg 39. [11] Granger D. A A Brief History of the Guyana Defence Force, 200 5 pg74. [12] http://www. gina. gov. gy/archive/daily/b080407. html 2011-10-30. [13] See Granger D. A A Brief History of the Guyana Defence Force, 2005 pg75. How to cite Guyana Defence Force in National Development, Papers

Product Selected For the Sales Plan †Free Samples for Students

Question: What Is the Product Selected For the Sales Plan? Answer: Introduction: The product which has been selected for the sales plan is Snickers. It was invented in 1930 and was a big hit. It was also called Marathon in UK. The bar consists of peanuts, caramel and nougat with a chocolate coating. It is made by American Company Mars. Goals: Goal is something that you hope to achieve. Some goals are:- 1) To provide customer with quality product. 2) To meet customer expectation so to ensure smooth sale of product. 3) To increase the sale of the snickers by creating awareness among people Snickers also aims to bring Joy and fun into peoples life. It aims to maintain level of consumption year and year out with little competition. 4) To create price competitive products (Makadok and Barney, 2001) Targets: It tells about the firm market opportunities. The firm targets the market by evaluating many types of market and decides in which quantity segment it will target. Chocolates are loved by everyone especially by children and women. Snicker targets basically to all the age groups who likes chocolate bars but it mainly targets teenagers and Millennial. A snicker is meant to be for all age groups it depend upon the people who love to eat chocolates. Snickers are not so costly everyone who loves to eat chocolate can afford it (Sherman, 2017). It is a convenient product which is available in all supermarkets and grocery stores. Snicker also used old iconic celebrities for their ads which attracts the attention of all the age groups towards a particular advertisement. It is an inexpensive product which can be purchased by everyone. It is tasty chocolate bar which can satisfy anyone (Lamb, Hair McDaniel, 2011) Strategies: 1) Snicker initiated different kinds of campaign. One of the famous campaign was You are not you, when you are hungry. This campaign won awards like IPA awards, AME Awards and also increased the global sale. 2.) Increase the consumption by targeting regular chocolate consumers through generating impulsive and dominant presence at point of sale. 3.) They are offering amazing packaging benefits when someone buys it for special occasions. Snicker is a significant player in gifting segment through occasion linked gift packs. 4.) They are giving maximum customer value at low price. Bulk purchase strategy is also used by snickers (Matsuno and Mentzer, 2000). 5.) Snicker is using many promotional tools like: - Print media, Social Media, Traditional Media. It maintained leadership image through a superior Marketing Mix. Tactics and Calendar: 1) Advertising CAMPAIGNS January-March 2) Public relations April- July 3) Events August -October 4) Social media campaigns November - January 5) Email marketing January - March References: Matsuno.K.and Mentzer, J.T., (2000). The effects of strategy type on market orientation performance relationship. Journal of marketing, Vol.64, No.4, pp: - 1 -16. Makadok . R. and Barney, J.B., (2001). Strategic factor intelligence: Application of information economics to strategy formulation and competitor intelligence, Management Science. Vol.47, No.12, pp: 1621-1638. Lamb, C.W., Hair .J.F., McDaniel, C. (2011).Essentials of marketing, Cengage learning. Sherman, E. (2017). Snickers Manages a Brilliant Marketing Campaign. Retrieved on 26 May 2017 from https://www.inc.com/erik-sherman/snickers-manages-a-brilliant-marketing-campaign.html.